A Sample Buyer Persona
Who is "Joe Small Business"
Detailing a persona makes it easier for you, as well as everyone on your team, to understand this client grouping. It also makes it easier for you to serve them. The focus is on goals – that of your persona and yours.
One of the buyer personas I developed was “Joe Small Business.” Let’s explore how we take everything we know about him to see how that translates into a formal persona.
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