Define, Standardize and Productize

Getting Started with Value Pricing

Can you remember doing business before cell phones or social media? You really don’t have to be too old to remember because change happens fast. In fact, if you are over the age of 50 you probably remember when every home had a landline, firms advertised in the Yellow Pages and accountants charged hourly for mundane compliance tasks. 

It really wasn’t that long ago when the internet was intriguing rather than indispensable.

At some point change becomes inevitable and, I would argue, value pricing has reached this critical stage. The key driver has been the increasing automation of the compliance work accounting firms used to consider their bread and butter. This makes value pricing instrumental to your future as one day, too, there will be a generation who doesn’t know what a billable hour is. 

How to Start with Value Pricing

As compliance work moves from an hours-based profit driver to an automated loss leader, firms have turned to more value-driven services. These kinds of services are most amenable to value pricing, too. Use this as a detailed guide to ease the transition.