Go-To-Market Essentials: Building and Expanding Your Accounting Practice
Accounting for Innovation podcast
Are you still selling the process instead of the results?? 🤔 On this episode of Accounting for Innovation, Matt Tait and I uncover the game-changing mindset of selling outcomes over methods. Today’s entrepreneurs and business owners want more than just traditional services...they crave real-time insights and simplified solutions.
This episode covers:
Traditional and modern sales strategies in accounting.
The importance of identifying and understanding ideal customer profiles.
Defining service offerings before approaching the market.
Strategic approaches to pricing and service packaging for different client segments.
Benefits of personal branding and building a digital presence for market penetration.
Challenges of transitioning from old-school practices to modern marketing techniques.
Advice on harnessing social media and content marketing for lead generation.
Considerations for accountants contemplating starting their own firms or buying into existing practices.
Impact of technological advancements on client expectations and service delivery.