Everything changed since COVID. Not just in terms of legislation and tax laws, but also in terms of what clients need from their accountants today — and that’s business advice. The problem is many accountants don’t consider themselves advisors. They struggle to understand the definition let alone provide the service.
And it’s hard to tell a CPA how to be advisory because it’s so specific to firms and peoples’ practices. There really isn’t a boilerplate way of going about it once you start getting into the nuances of how advisory is delivered.
In the past, those at the forefront of this radical movement have been trying to convince the masses that advisory and value pricing and all of that was the way to go. Finally, things are changing and accountants want to learn how to be advisory, which is huge.
