How to Get Legacy Clients on Board with New Pricing

Think about your legacy clients. They’re comfortable. They love you. They’ve been with you forever. But let’s be honest — they’re stuck in an outdated pricing model that you, and the accounting profession, introduced them to. As you look to transition your pricing, they have to move along with you.

I personally didn’t get a lot of pushback from my clients. I sweated this way more than they cared. But I know that may not be the case for everyone. Some of you may feel like transitioning clients to a new value-based pricing model is comparable to dragging a boulder uphill. Afterall, you are asking them to change something they are accustomed to and move to something unfamiliar. That can be tough for a lot of people. But this doesn’t have to be painful. If you approach it right, you’ll not only get them on board, but they’ll actually thank you for it (yes, really).

Here’s how to make the shift and keep your clients, and your sanity, intact.