Reflecting on the Year

Reclaiming Radical and Rocketing into 2025

This year wasn’t just a chapter — it was a whole book!

It’s been a wild ride, packed with growth, challenges and rediscovering what it means to own the Radical CPA brand. The past year had been all about reclaiming the word “radical” in every sense. It’s not just a pricing strategy, AI technology or leadership philosophy. It’s an energy. A vibe. A movement.

The launch of my Radical Pricing book was a huge moment. To me, it’s all about value. Not just value for clients, but for ourselves. It’s about stepping up and saying, “We’re worth it!” Pricing isn’t a trend; it’s a revolution. And the best part? It works!

But pricing is just one piece of this wild puzzle. This year was also about creating new ways to share and connect. Launching the Radical New Vision Substack was a leap of faith, but wow, it’s been amazing! It’s raw. It’s real. It’s where I can let loose and say what everyone’s thinking (but maybe too afraid to say).

Here are a few of the top posts this year:

1. What is a New Firm?
   Let’s be real: the old-school, traditional accounting firm is dead. This piece dives into how forward-thinking firms are ditching outdated practices and fully embracing tech, innovation and modern workflows. It’s not just about surviving — it’s about thriving in a fast-paced, tech-driven world.

2. Branding for Impact
   Branding isn’t just about logos or websites. It’s about owning your value and showing the world why you’re worth every penny. This article breaks down how to align your brand with your pricing strategy by focusing on outcomes, showcasing your niche expertise and delivering killer content that attracts clients who get it. The right brand makes it easier to charge what you’re worth and boost profitability.

3. I Hate Timesheets! (And So Should You)
   Timesheets are the WORST. They’re inaccurate, demoralizing and totally irrelevant in today’s accounting world. This article takes aim at the toxic culture they create and shows why it’s time to leave them behind. Want a better business model? Start valuing efficiency, outcomes and client relationships over broken metrics.

But here’s the real story of 2024. It was the year of partnerships. The year of finding people who get it and are ready to build the future together. This was the year I realized that being radical doesn’t mean going it alone. It’s about collaboration. It’s about aligning with people who bring the same energy, vision and passion to the table.

And honestly? That collaboration taught me a lot about myself. This year, I’ve grown in ways I didn’t even know I needed to. I’ve learned to listen more, to embrace perspectives that challenge me and to balance my energy with more strategy. I’ve always been bold, but this year I learned the power of refining that boldness. Sometimes it’s not just about charging ahead; it’s about thinking bigger, smarter and more intentionally.

And now…2025 is almost here!!!

This isn’t just going to be another year. It’s going to be THE year. Big moves are coming. Bold ideas. New ways of thinking. Let’s just say, what’s dropping in 2025 will make waves. No, scratch that — it’s going to blow the roof off the accounting profession!

If you’ve been following along, you’ve seen the hints. This isn’t just evolution — it’s revolution. Get ready. The Radical CPA is back in full force. And the best part? We’re just getting started!