A big thanks to Ben Alarie, CEO of Blue J, for sharing this free, time-saving opportunity!
If you’re in tax, you don’t need me to tell you what the first two weeks of March feel like.
You’re triaging emails before 7 a.m. You’re answering client questions that start with, “Quick question…” (they are never quick). You’re fielding edge cases, gray areas and “my friend told me” tax positions. And you’re doing it while deadlines stack up.
This is the part of busy season where even the best tax pros feel the squeeze.
So I want to share something interesting from my friends at Blue J, because the timing couldn’t be more perfect.
Something Changed at Blue J
For the first time in over 10 years, Blue J opened a free 7-day trial. No credit card needed for full access!
When they launched this free trial, they initially expected a big Day 1 spike from their existing audience and then a drop off. But that’s not what happened. Day 2 was bigger than Day 1.
That means professionals tried it… got value fast… and told other professionals. When the downside to trying something is zero — and it actually works — sharing becomes the default.
One Million Answers. In One Month.
Wow, people are really using it, too. Ben recently shared that they had one million tax research answers delivered in March alone.
To put that in perspective:
It took 619 days to reach their first million answers.
The last million took 30 days.
They’ve now passed 6,000,000 total answers delivered.
Those are real, messy, time-sensitive tax questions from professionals who need defensible answers fast. And they are moving from “trying AI” to “relying on it.”
AI does not replace professional judgment, but it can absolutely sharpen it.
Every one of those million answers represents a faster path to the right authority. And no more late-night second guessing. And anything that compresses research cycle time without compromising quality is worth testing during the hardest stretch of the year.
Busy Season Is the Real Test
The next two weeks is not the time to experiment with fluff, but it’s a great time to test what actually holds up under pressure.
So here’s my radical take: Try it when you’re slammed. Try it on the weird partnership allocation question. Try it on the state conformity mess. Try it on the “my client moved three times and owns crypto” situation. If it saves you time when everything is on fire? That’s the proof.
March is always intense. But the tools are getting better. Adoption is accelerating. And the firms that lean in during the hard moments come out stronger.
For those of you in the trenches these next two weeks, I see you. And if there’s a way to get sharper, faster and more confident under pressure? That’s worth a look.
👉 https://www.bluej.com/free-trial
